Privacy Policy

At Deals Tough Road Bikes Store, we approach your data security with the same precision we apply to our premium cycling components. Just as we meticulously package your carbon handlebars and brake systems, we’ve engineered our data practices for maximum protection and transparency.

1. Information We Collect

We collect information that helps us deliver our performance-driven services:

• Order Information: Name, billing/shipping address, payment details (processed securely), contact information
• Account Data: For registered users – username, password (hashed), order history
• Technical Data: IP address, browser type, device information for security and analytics
• Communication Records: Emails, live chat transcripts with our support team

2. How We Use Your Information

Your data fuels our service like premium components power your ride:

• Process transactions with military-grade encryption
• Ship your road bike components with precision
• Provide technical support for your purchases
• Improve our website performance (like we tune drivetrains)
• Send service-related communications (order confirmations, shipping updates)
• Prevent fraud with 24/7 transaction monitoring

3. Data Sharing & Disclosure

We handle your data with the same care as our carbon components:

• Payment Processors: PCI-compliant partners for transaction processing
• Shipping Providers: Only necessary delivery information
• Legal Requirements: When required by law or to protect our rights
• Service Providers: Carefully vetted partners under strict confidentiality

We never sell your personal information.

4. Data Storage & Security

We protect your data like we package premium components:

• Encrypted storage with access controls
• Regular security audits (PCI DSS compliant)
• Data retention only as long as necessary
• Secure deletion processes when data is no longer needed

5. Your Rights

You control your data like you control your ride:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request removal under certain conditions
• Objection: Opt-out of specific processing
• Restriction: Limit how we use your data
• Portability: Receive your data in a machine-readable format

6. Cookies & Tracking Technologies

Our website uses essential and performance cookies:

• Essential Cookies: Keep your shopping cart intact and enable checkout
• Analytics Cookies: Help us improve site performance (like bike telemetry)
• Preference Cookies: Remember your settings for future visits

You can manage cookies through your browser settings.

7. International Data Transfers

As a global retailer (excluding some Asian and remote regions), we may transfer data internationally using approved safeguards.

8. Policy Updates

We may update this policy occasionally – the current version will always be posted here with the effective date.